The mission of the Josef Jambor Friends (SPJJ), founded in 2016, is to preserve and promote the work of painter Josef Jambor, who devoted most of his life to Czech landscape painting and achieved artistic qualities comparable to the most prominent Czech and foreign artists whose artistic credo was to catch the genius loci of a certain geographically significant landscape site. Jambor’s painterly mastery focuses on expressing specific colour harmonies and characteristic natural landscapes sceneries, generally related to the picturesque character and unique appearance of the Czech countryside. His work reached a classical form and stands at the top of Czech landscape painting of the first half of the twentieth century, which started at the end of the 19th century by Mařák’s Landscape School and its efforts to catch the national character of Czech landscape. The visual quality of Jambor's work ranks it among permanent spiritual values of this country; it is represented in a number of public galleries and private collections and constitutes a part of the national cultural heritage.